Montepulciano is the only Italian city among the ten most welcoming cities in the world in 2026, according to Booking.com

Montepulciano confirms its position at the center of the international scene by entering the list of the most welcoming cities in the world in 2026 according to Booking.com. The Tuscan city is the only Italian city included in the global selection of the 2026 Traveller Review Awards, an award given based on verified reviews from travelers around the world.

The list – which does not represent a ranking, but a selection of destinations that stand out for the quality of their reception – highlights places where hospitality is made up of authentic attention, attention to detail, and human relationships capable of making every stay memorable.

Nestled among the hills of the Valdichiana, Montepulciano has always been synonymous with history, culture, and food and wine excellence. A strong identity that is also reflected in the ability to welcome travelers with a warm and genuine style, recognized globally today.

The recognition comes as part of the 14th annual Traveller Review Awards, which in 2026 recognize 1.81 million travel partners in 221 countries and territories, based on over 370 million verified reviews. Specifically, 1,817,848 accommodations, 1,977 car rental companies, and 137 airport transfer service providers were recognized, confirming an increasingly broad and integrated hospitality ecosystem.

The most welcoming cities in the world in 2026

The list of the most welcoming cities in the world in 2026 includes destinations united by an authentic and personalized approach to hospitality:

● Montepulciano, Italy

● Magong, Taiwan

● San Martín de los Andes, Argentina

● Harrogate, United Kingdom

● Fredericksburg, Texas, United States

● Pirenópolis, Brazil

● Swakopmund, Namibia

● Takayama, Japan

● Noosa Heads, Australia

● Klaipeda, Lithuania