Montepulciano is... spa wellness
Montepulciano is... the Tuscany of your dreams
Montepulciano is... tradition as part of everyday life
Montepulciano is... the Renaissance just around every corner
Montepulciano is.... the world’s most beautiful stage
Montepulciano is... the flavour of knowledge
Montepulciano is... Nature, loved and protected
Montepulciano is... alive, full of life, waiting to be lived
Play the World is an initiative connected to the Play Film platform which allows entry into the world of film, into locations where the most important and exciting scenes of famous films have been shot. One of the locations chosen for exploration by this platform was that used for New Moon, a phenomenon of incredible proportions which drew the attention of thousands of young people from all over the world, who thronged to the town of Montepulciano, and its beautiful square, during filming. This attention continues years later, with many tourists still coming to Montepulciano in search of the key-places of this event film.
Play the World uses Google Street View technology, which makes it possible to explore the places of the film, access lots of information related to the shooting of the most important scenes, listen to the soundtracks, and discover the books that inspired the films, providing a good level of interactivity.
The platform was created in conjunction with film studios Disney, Fox, Paramount, NBC Universal, Rai, Sony Pictures, Under the Milky Way, and Warner Brothers, and with the NASA Earth Observatory and the XL Catlin Seaview Survey.